Vision & Mission

Purpose – Imagining Better Futures for All

Beliefs by 4 Desired Behaviors

  1. Positivity - We focus on progress and are always optimistic about the future. We truly believe in the power of our expertise to create a better quality of life for everyone. We cherish meaningful relationships, and celebrate them everyday.
  2. Dynamism - We lead the way with innovation to improve the world around us and prepare the future. We are pioneering and engaging, empathetic to the needs of others. Providing better opportunities to work, meet, learn and enjoy life with loved ones.
  3. Customer Champions - Our customers are our sources of inspiration for everything we do, we are captivated by them and their world. We champion our customers and always go beyond their expectations. We push ourselves to deliver excellence for them today and in the future.
  4. Community at Heart - We thrive by learning, exploring and collaborating together. We bring people together from all around the world to co-create solutions to challenging questions, joining forces to innovate and evolve the way we live.

Vision

To be a leading regional developer pioneering a better and more sustainable future for all

Mission

In order to achieve our vision, we are guided by and committed to five key strategic areas
01

Center of Life

"Our mission is to create spaces that are at the center of people’s lives, for better quality of life and living."

02

Regional Expansion

"We continue to instill the pioneering spirit that is at the heart of our DNA, bringing the best of Thailand to the region and the world, and vice versa."

03

Co-Creation

"We deliver greatest value to our customers when we co-create in partnership with our tenants and business partners."

04

Sustainable

"We are committed to creating long term value for all stakeholders. We believe in growing sustainably and doing good for the Environment, People, the Community and for Business."

05

Empowered People

"Our people are our greatest strength and we believe in empowering people to realize their full potential."

Whistleblowing